The Principle Difference

Please read questions bellow and if you can not find your answer, please send us your question, we will answer you as soon as possible.


  • What is PM Principle and how long have you been around?

    Answer: PM Principle is a boutique management consulting firm.  We have been serving and partnering with our clients for about ten years.  Our consultants are some of the most experienced in the industry.
  • Are there any specific industries that PM Principle serves and are you primary technical or business management?

    Answer: Our consultants have a wide range of expertise from industries ranging from fashion and beauty to advanced technology, automation, and even robotic.  Additionally, we have managed an equally wider range of initiatives from technology and technical implementations to business strategy, out-sourcing, and even mergers and acquisitions.
  • What does PM Principle specialize in?  What is ‘the Principle difference’?

    Answer: PM Principle specializes in strategic consulting and execution—that means what we not only help you develop the strategies to move your business forward and solve some of your most critical problems, but we also have the in-depth expertise to make sure that those strategies are efficiently and effectively executed.

    ‘The Principle difference is what puts us apart from the vast majority of our competitors:  instead of creating a reliance on our services we strive to inject and mature your organization with the skills, knowledge, and capabilities needed to become strategically self-sufficient.  We believe these skills to be vital to our client’s ability to maintain pace with today’s ever changing business world.

  • Why PM Principle?  Why not one of those big firms?

    Answer: We are who is typically brought in to manage some of those large firms.  Unlike those larger firms, our purposeful size allows us to deliver custom solutions to each and every one of our clients.  We don’t bring templated solutions.  We deliver unique solutions to solve your unique problems.
  • What qualifications and experience do your consultants have?

    Answer: Our consultants are typically just as experienced, educated, and certified as the those from the larger firms.  However, we place real-world experience and tangible career accomplishments above all else.  Our consultants carry the branding of some of the best educational institutions such as Harvard or Cornell, additionally we go the extra step and ensure that our consultants also have the real-world, demonstrated, and tangible experience to bring fast and immediate value.
  • How competitive are the PM Principle rates?  What is the rate structure?

    Answer: PM Principle maintains a minimal internal overhead.  As a result, we are able to operate at lower costs.  This translates into lower rates and lower complexity for our clients.  Thus our rates and payment terms are very competitive.  In many cases we are able to beat or match our competitor rates while committing the same senior level resources and bringing superior expertise to our clients.  However, it is important to note that our clients are not the only ones to benefit from our size and lower overhead—we proudly and tirelessly work to ensure that our consultants are also well taken care of.  This helps to ensure that we can provide a fully focused and committed workforce who are dedicated to ensuring that you and your organization meet and attain your goals.
  • What clients or projects have you worked for most recently?

    Answer: PM Principle has had the honor and privilege to work with firms of all sizes and capitalizations.  We have worked with numerous large, Fortune 500 firms, mid-caps, and even smaller more humble firms ranging form startups to established smaller organizations.  Additionally, we have worked with distressed firms, non-profits (on a pro-bono basis), private equity, and even other consulting firms.

    We have to help build and execute the strategies, managed to turn around distressed firms and organizations, led mergers and acquisitions, negotiated multi-million dollar out-sourcing agreements, and even taken our clients to MARS.  Our ability to roll-up our sleeves and jump into what and where ever out clients may need us has allowed us to garner a wide range of experiences from project and program management to PR and marketing.  We our success by making your success.

Personal Questions for the PM Principle Team

  • Max, what prompted you to start PM Principle?


    My colleagues and I started PM Principle to present the market with options, independence, and more control over their viability.

    A few years ago, I was consulting under another very large firm.  The client to which I was assigned was a Fortune 500 Company with an extensive global footprint; the strategy and program I oversaw for the client was the largest in their history–my budget was over half billion USD.  My client, a leader in their industry, could easily afford the best consulting firms on the market and, as such, I had some of the largest and most reputable firms and integrators at my disposal.  In addition to managing these large firms and the program, my role was to maintain and secure the interests of my client’s strategy and help define and evolve it as needed.   It benefited me a fascinating vantage point: I quickly learned about the ‘golden handcuff’ many of these firms apply–I witnessed the constant sales activities, the peripheral undertakings to further penetrate other lines of business, and their introduction of unnecessary political complications that seemed to be a standard and acceptable addition of their services.  Additionally, what I noticed was non-unique, non-customized outputs–templated solutions, inexperienced and junior teams of recent grads, and ‘academic’ thought patterns or proposals with no reflection of real-world business experience.  From my unique vantage point, I was able to discern the uneven balance between the rates charged by such firms and the quality of the end deliverables.  My client, unfortunately, did not know they had options, especially when those ‘golden handcuffs’ began to get tighter.

    After selling the importance of their recommendations, I noticed that many, if not all, of their suggestions, failed to consider any ‘independence of execution.’  I felt like it was designed to create just the opposite–their sales processes, their recommendations, and their outputs were purposefully designed to not only communicate the gravity of implementing their proposals, and fast, but it was also designed to solidify and foster further reliance on the services of their firm.  Their recommendations were purposefully designed to not be executable by the organization itself, especially not in its current state of maturity.  In closed conversations with my clients, a small group of us began to notice this dynamic and started fondly referring to this practice as ‘golden handcuffs.’  First, their recommendation was expertly sold, then followed the conversation of timing and market importance to light fire, or course—swiftly after that, the kill shot:  the implementation proposal.

    Interestingly, however (again, probably by design), none of the recommendations included an offer to build the strategic and execution capabilities the organization lacked.  Why would it?  That would significantly loosen the ‘golden handcuffs’ they tirelessly worked to apply and tighten.  My client at the time, like so many, didn’t think of this  until I approached them and made a sales pitch of my own—one geared toward empowering my client with more independence and the ability to loosening those ‘golden handcuffs:’—I was able to convince them to build an EPMO and strategic capabilities in house.

    I was on to something:  the hacening rate at which new technology is introduced, increased competition, and other market changes are speeding-up the need to which businesses must react.  This evolution has made strategic and execution independence all the more critical for any business to have in-house.  A company can no longer afford to wait to take advantage of or react to some of these new opportunities, and they certainly can not afford the hefty price tags associated with a 90% project failure rate.  So, I decided to launch PM Principle to offer companies the option to build these crucial capabilities and regain their strategic independence while ensuring the sound implementation of their strategic vision.  Since its launch, we have built EPMOs, Strategy Offices, and offered vital strategic and execution service to clients from beauty and fashion to manufacturing and advanced technology.  Additionally, companies from large Fortune 500 to smaller start-ups have taken advantage of the strategic and execution independence we help them to grow.    To myself and my partners, PM Principle helps our clients retain the viability of their business.

  • Where are the PM Principle offices located?

    Answer: Our offices are located in New York City at 530 Fifth Ave.  New York, New York 10036.  As we have a few clients in Germany and the UK, we currently have plans to open offices in Europe to help address those regional needs as well.  However, at the present moment, all operations and sales are headquartered from our New York City location. 
  • What is your future vision for PM Principle?

    Answer: We aim to help build best practices around strategy and strategic implementation.  Current studies are showing that only 90% of firms are successful in implementing their strategic vision–that’s too low, and unnecessarily so.  With a good plan and solid practices, we aim to change that tide.  Additionally, we are seeing our need in the areas of building practices around strategic executive support such as chief of staff, balanced scorecards, and strategic portfolio and board reporting.

    We want to help make the business visions of our clients a reality. 

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